Identity & Retail Design

Conservatory Books & Botanicals

A warm identity for a bookstore, plant shop, and café in one place.

Context
Self-initiated concept
Role
Visual identity & logo design
Scope
Identity, signage, packaging, merchandise

Retail

Plant-Care Tag System

Small-format pieces where the botanical ornament does the identifying work, because there is no room for the full lockup.

Merchandise

Tote & Gift Card

An open book meets botanical shapes in one drawing, then scales up to canvas and down to a card without being redrawn.