Stillground

Role

Brand identity, web direction, campaign design

Deliverables

Logo, brand board, landing page, ads, trust system

Audience

Campers and private landowners

Goal

Make camping feel quieter, safer, and easier to trust

Problem

Camping should feel like an escape.

Crowded campgrounds, noisy neighbors, and unclear listings can make camping feel harder than it should. Stillground responds with quieter, more predictable outdoor stays.

01Crowded campgrounds

02Noisy neighbors

03Unclear expectations

Solution

A calmer way to reserve the outdoors.

Stillground connects campers with verified private landowners offering limited-capacity campsites, clear amenities, and trust points on both sides.

Identity

Brand system

1. Logo

2. Color palette

Deep Forest Green
#243B2E

Soft Cream
#F7F1E6

Warm Sand
#E8DDC8

Clay Brown
#A96F44

Charcoal Bark
#262522

Pine Mist
#7D9078

3. Typography

Heading: Fraunces

Camp without
the crowd.

Body: Manrope

Quiet private campsites with verified hosts and space to breathe.

4. Brand voice words

Quiet Trusted Private Grounded Simple Serene

5. UI elements

Find a campsite Become a host

Verified Host 4.9 Trust Score Limited Sites

6. Icon style

Tent Trail / Path Verified Shield Quiet Hours Host / Land Campsite Spacing

7. Mini listing card

Pine Hollow Creekside Camp

Mendocino County, CA

4.9 rating
2 campsites total
860 Host Trust Points
Quiet hours: 9 PM - 8 AM

Trust system

Trust Points

Trust Points appear before the website direction so the core behavior system is clear before the homepage mockups.

Website

Homepage mockup layouts

The responsive prototype has been replaced with three static homepage directions for desktop, tablet, and mobile. Each layout is presented as a finished mockup image and opens in the shared preview mode.

Stillground desktop homepage mockup — Desktop Wide homepage direction for the primary marketing page.

Stillground tablet homepage mockup — Tablet Same homepage system adjusted for a taller mid-size viewport.

Stillground mobile homepage mockup — Mobile Condensed homepage direction focused on clear action and image hierarchy.

Campaign

Campaign ads

Guest ads focus on quieter stays. Host ads focus on respectful campers and property control.

Stillground guest-facing ad — Guest-facing ad

Stillground host-facing ad — Host-facing ad

Final direction

Stillground becomes a quieter way to share the outdoors.

The final system positions Stillground as a calmer, more trusted alternative to crowded campgrounds - giving campers peaceful stays and giving landowners control over how their property is shared.

Back to work